Difficult is Worth Doing: Behind the Scenes

Difficult is worth doing is the theme behind the new Honda ad campaign that features an unbranded focus on advanced skydiving maneuvers. The project is designed to build interest for a future launch of a new vehicle which will accompany a more detailed version of the advertisements. Right now the television spots last 10 to 20 seconds in length like the one shown above and as you can see the only branding is the web address at the end – Difficultisworthdoing.com.

The website is actually a behind the scenes blog about the production of the advertisement, it’s an inside look into everything that is put into an ad campaign which in this case includes a lot of training and wicked camera work. Unfortunately the advertisements will only be shown in the UK but the filming is being done here in the United States at the Perris Valley Skydiving Center in California.

I’m not an advertising expert but I do find these “outside of the box” methods of gathering people’s curiosity for new products to be pretty interesting.