It’s all for the greater good.

I’ve been making a few significant changes around the blog over the last few weeks in an effort to further optimize my search engine friendliness.

With some help from Chris on Friday I made a change to the way the URL is handled on the website to where it now displays “www” in the address. I found out that apparently this is a big deal since search engines tend to treat www and non www URL’s as separate websites. Essentially, this means that http://www.marklangenfeld.com could have one page ranking and http://marklangenfeld.com has another. Since I’m used to typing in “http://” before my URL’s with no “www” (I know, I’m weird) the website to me has been known without the www and that’s how I initially set it up. The problem is many of the various blogs and websites that link here put the www into the address. I’m thinking that some of these inconsistencies may have something to do with my PR dropping recently.

I’ve also been paying more attention to the title tags and Meta descriptions since the launch of V25. I picked up a couple neat plug-ins to add to my arsenal including Optimal Title and Head META Description which work well together in cleaning up the permalink titles and automatically creating Meta descriptions for my content. SEO Title Tag was my single plug-in of choice until I upgraded to WordPress 2.3. It’s an amazing plug-in but up until just recently it wasn’t compatible with the latest WordPress release.

I’ll be tinkering with things more in the coming weeks to try and reclaim what’s left of my Google existence, I guess right now I’m just trying to not kill it off completely.

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