Microsoft buys Massive

Ars Technica -
In-game advertising has made great strides in the last few years. Though it still has its seedy side, the technology is now attracting deep-pocketed corporate sponsors who see video games as a great way to reach a young, male demographic that is watching less and less TV. If any sign were needed to show that the in-game advertising industry has gone mainstream, it was given this week as news broke that Microsoft was set to acquire Massive.

This is a great article on Microsoft and their purchase of Massive. It goes over the details on what Microsoft plans to do with their new Cash Cow.

Click here to read the Ars Technica article: “Microsoft buys Massive”