Lenovo looking to become a household name

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Lenovo looking to become a household name

Posted by Markus Langenfeld - 04/17/06 at 11:04:22 am

Ars Technica -
Since its acquisition of IBM’s personal computer division last year, Lenovo has moved steadily to build its brand cachet in the US. That’s a tall task for Lenovo, which outside the geek cognoscenti is a largely unknown quantity for US consumers.

The company made its name building low-cost PCs in China, but has designs on challenging Dell and others in the lucrative US and Western European markets. The deal with IBM allows Lenovo to continue using the IBM logo on its PCs and laptops, which makes sense, as it marries a well-known and respected brand name to an unfamiliar one. In a somewhat surprising move, Lenovo has dropped the IBM branding from all of its PCs and laptops, with the exception of the ThinkPad…

I still have mixed feelings about the Lenovo takeover. In this article they explain some of the goals they have with the former IBM product lines. The goals are good but I’m still skeptical about what the outcome will be. Anyway it’s a good read, take a look.

Click here to read the Ars Technica article: “Lenovo looking to become a household name”